Diageo One
Overview
Diageo wanted to bring together all of their existing customer facing platforms to one place. Their main customers are traditional wet led pub, cocktail bars and wholesalers. The platform merged their training material, POS, recipes, wholesale purchases, news, insights etc.
Whilst working for Analog Folk I was embedded within the Diageo in-house experience team along with a design team from Infosys, based in India. This project was very challenging as there was very little time between the design and development phases.
Client
Diageo One
Discipline
Senior / Lead Designer
Style & Component Guide
The purpose of this style and component guide was to help with the creation of new components and to act as a guide to those already created. The UX / UI design teams could see all the components together to aid in spotting inconsistencies with design patterns, styling and to act as a discussion point for enhancements.
A small selection of elements from the style and component guide.
Homepage alternative
Pushing the branding was tough as the development time frame was extremely tight, meaning any slight tweak to the existing framework was pushed back.
One of the iterations for the Diageo One landing page
Iconography developement
Despite the short timelines I made an effort to develop the iconography styling.
An example of the iconography style exploration
Brand card zoom
In an effort to improve the overall experience of the platform I created interactive prototypes for homepage sections.
Product card breakdown
Snapshot of the detailed product cards component specification, for the development team. These were used as part of the purchase journey.
An example of the specifications of the product cards.
